NORWAY, Maine – Norway Savings Bank won the top prize in its category at the third annual American Bankers Association (ABA) Bank Marketing Video Awards, presented on Sunday, September 23 at the ABA Bank Marketing Conference in Baltimore, Maryland. More than 400 entries were reviewed from banks of all sizes nationwide.
“Video marketing has proven to be a powerful way to boost conversations and build relationships with consumers,” said Jim Edrington, ABA’s chief member engagement officer. “Bank marketers excel in this discipline, and this year’s winners continued the trend of raising the bar even higher.”
Norway’s video – “Where I Stand” – won the category for banks in the $1 Billion – $5 Billion Assets size. “Where I Stand” distinguished itself from others in its category because it was highly conceptual –focusing on the bank’s unique “Live Your Life in Color” brand statement.
A panel of bank marketing experts evaluated the production value, creativity and messaging of all entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting, where tens of thousands of viewers helped determine the winners. To view the video “Where I Stand,” please click here.
About Norway Savings Bank
Founded in 1866, Norway Savings Bank is a leading mutual banking and financial services company headquartered in Norway, Maine. As of September 30, 2018, Norway Savings Bank had $1.192 billion in total assets and provides financial services to over 38,000 households throughout western and southern Maine. Norway Savings Bank has 24 branch locations and operates divisions in asset management, personal banking and business banking. In 2016, Norway Savings Bank was honored as one of the Best Banks to Work For by American Banker and Best Companies Group as well as one of the Best Places to Work in Maine. In 2013, Norway Savings Bank received the Governor’s Award for Business Excellence and has been recognized as one of the healthiest companies in America by the Wellness Council of America (WELCOA) as a two-time Gold-Level Well Workplace award recipient. BauerFinancial has designated 5-Star Norway Savings Bank the “Best of Bauer” for earning and maintaining its highest 5-star rating for 25 continuous years or longer. For more information, visit www.norwaysavings.bank.